The BMX category has been around for several decades, but is far from its glory days in the 1980’s. BMX has seen its ups and downs over the years, but make no mistake – the category is a gateway for kids to get into bikes today, and to becoming cyclists in other disciplines in the future.
In the third episode of Interbike – The Podcast, we’re talking with Rickey Strawn, Director of Sales for HARO Bicycles about the popularity of BMX today, some data on the category, the evolution of BMX bike technology and why he thinks the category is on the rise. Also joining is Phil Cohen, owner of Chain Reaction Bicycles, a specialty bike retailer in Evans, GA, who shares the reason why he’s excited about BMX along with some tips for other retailers to have success with the category; and Zack Phillips, owner of Kink BMX who will share some thoughts from a niche brand perspective.