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Bikes & Cycling
Santa Cruz, California, 95060
The Original Women’s Mountain Bike
In the '80s and '90s, mountain bikes were effectively designed for, and marketed to, men. At the same time, a few bold females were pioneering the sport for women. Inspired by this movement, we felt it was time for a change.
In 1999 we created the first mountain bike aimed specifically at female riders. It was a groundbreaking shift in focus for the industry, driven by a groundbreaking woman - Juli Furtado - one of the fiercest mountain bikers of all time. We called this bike “The Juliana”.
Today, Juli’s initiative has grown into an award-winning line of premium mountain bikes ridden by a crew of athletes, racers and guides who continue to blaze new trails. Our goal is to ignite the imagination of female adventurers around the world and create something uncompromising for those who refuse to accept the status quo.
Fit is everything. That's why we use proven geometries to meet the demands of riders on the trails they ride, regardless of their X or Y chromosomes. Our bikes feature low standover heights and are available in a range of sizes, from X-Small to Large. We don't believe in "Women-Specific Geometry"—here's why:
We have custom VPP (Virtual Pivot Point) suspension tunes that are based on our research of what suits a Juliana rider best, and tested by our female developers. That same feedback drives premium build specs that keep our bikes light and right for those who ride them. Let us share what we’ve learned so far:
We set our own agenda. You can see this in the bold aesthetic and attention to detail on our bikes. But beyond the product is where our agenda really comes to life. Juliana is about bringing like-minded riders together to share their vision of what mountain biking means to women, and we’re encouraging everyone to get involved:
Designed, tested, and hand built in California, every Juliana is in it for the long haul. We honor your investment with a lifetime frame warranty. This includes a lifetime bearing replacement program that ensures your Juliana runs like new, year after year. Sound too good to be true? Here’s proof:
