18 Road/Bookcliffs Trail System Bicycle Demo Venue
Festival Pass or Demo Pass required to Demo a sweet ride. No pass required to come hang out and chat.
This is the area in the North Fruita Desert where you can use your pass to demo the latest Mountain Bikes from the top manufacturers in the industry. Check our updated exhibitor list to see a complete list of all of all bike manufactures and related companies participating in this year’s festival at the 18 Road/Bookcliffs Trail System Venue.
Thursday (4/3o/20) 18Rd
All Day EVENT NOT OPEN Exhibitor Arrival & Set Up 4:30pm Exhibitor Only Mixer-18rd At White Registration Tent (Exhibitors will get info on this event)
Friday (5/01/20) 18Rd
8am Event Opens Pre-Registered & Day Of Festival & Demo Pass may be picked up or purchased at White Registration Tent. 1pm Guided Ride Beginner / Intermediate Skill Level. Trail Route TBD - Meet at white Registration Tent. 3pm Event Closes Event closes for the day (Head to Fruita for live Music and Oskar Blues Beer).
Saturday (5/02/20) 18Rd
8am Event Opens *Pre-Registered - Festival & Demo Pass Pick-Up Open at White Registration Tent *Day of Registration Open - Festival & Demo Passes may be purchased at White Registration Tent 10:30am Guided Ride Trail Route TBD. Meet at White Reg Tent 1pm Guided Ride Trail Route TBD. Meet at White Reg Tent 3pm Event closes
Sunday (5/03/20) 18Rd
8am Event Opens *Pre-Registered: Festival & Demo Pass Pick-Up Open at White Registration Tent *Day of Registration Open: Festival & Demo Passes may be purchased at White Registration Tent 1pm Event Closes
Venue Area 2
Downtown Fruita - Product Expo Venue, Food and Music
Open to the public - No pass required
Downtown Fruita will host the afternoon and evening events as well as Mountain Bike Accessory, Apparel and other related Outdoor Recreation vendors. Check our updated exhibitor list to see a complete list of all of the companies participating in this year’s festival at the Downtown Fruita Venue. *Note: All bike demo’s will be conducted at 18 Rd.
Thursday (4/3o/20) Fruita
All Day EVENT NOT OPEN Exhibitor Arrival & Set Up 4:30pm Exhibitor Only Mixer -18rd At White Registration Tent (Exhibitors will get info on this event)
Friday (5/01/20) Fruita
11am Downtown Event Opens. 2pm Downtown Oskar Blues beer tent by COPMOBA Open./Food Vendors Open 4pm Downtown LIVE MUSIC Starts !!
4pm-5pm -Opening Act at the Beer Tent Stage
5pm-7pm -Stillhouse String Band on the Rhema Music Main Stage
7pm- Lighting of the Firepit-Close of Downtown Exhibitors
7:30pm-9:30pm -Straygrass on the Rhema Music Main Stage 9:15pm Last Call Oskar Blues Last Call for Beer! 9:30pm-10pm Event Closes for the night
Saturday (5/02/20) Fruita
11am Downtown Event Opens 11am Downtown Kids MTB Rodeo 11am Downtown Oskar Blues beer tent by COPMOBA Open/Food Vendors Open 2pm Downtown Event TBD 4pm Downtown LIVE MUSIC Starts !!
4pm-5pm -Opening Act at the Beer Tent Stage
5pm-7pm -RIZZO on the Rhema Music Main Stage
7pm- Lighting of the Firepit-Close of Downtown Exhibitors
7:30pm-9:30pm -The Williams Brothers Band on the Rhema Music Main Stage 9:15pm Last Call Oskar Blues Last Call for Beer! 9:30pm-10pm Event Closes for the night
Sunday (5/03/20) Fruita
10am Event Opens 12pm Event Closes
2020 Exhibitors
Downtown Exhibitors
Brian Head Resorts - Summer and Winter resort, mountain biking and skiing/snowboarding.
Loki - Loki All-in-one tech gear with built in mittens and gaiter for all seasons and all activities.
Polar Bottle - In 1994 Polar Bottle transformed the world of hydration by inventing the first insulated sport bottle. It's that spark of creativity that launched our brand and continues to be the foundation of the brand's future. Our stance is simple.... to keep active people refreshed and replenished - everywhere.
Esker Cycles - Esker is a fusion of the rider owned dedication of passionate mountain bikers, the cumulative experience of industry veterans, and the desire to challenge traditional methods in order to make the best product possible available to anyone and everyone that wants to get out and ride. RIDE WILD….
Juniper Overland - Colorado's premiere Vehicle outfitters. Specializing in ground up vehicle builds.
Rocky Mountain - The Rocky Mountain Development Center is nestled at the foot of the Vancouvers’s North Shore mountain, home to some of the world’s most diverse and rugged terrain. We’ve been developing high performance mountain bikes here since 1981.
SCOTT Sports - “Choose Your Universe”. Check out whats new with SCOTT Sports: Situated in Givisiez, Switzerland, the new global headquarters are the home for all of SCOTT's divisions including Bike, Winter, Moto and Running and serve as the organizational center for SCOTT's other brands. SCOTT Sports is known for being an innovation leader in the sports industry.
Shimano North America STEPS - Put a premium on healthy living, get outdoors and rediscover the breath of nature within you. Whichever road you take – our e-bike systems will support you on your journey.
Shimano NA - All Things Shimano Bicycle Related! From Mountain Shredding, To Gravel Exploring, To Road Speeding, Shimano Makes It All!
Bike Demo and Expo
DEMO & EXPO AT THE 18 RD TRAILHEAD-immediate access to great riding!!
Don’t miss Colorado’s “kickoff” to the mountain bike season in beautiful red rock country! Visit the shop that started it all-Over the Edge Sports-and join in the fun! Demo’s & Expo at the 18 Rd Trailhead and downtown parties Friday & Saturday evenings!
Remember to demo a bicycle from one of our AWESOME vendors BUT to do so you must register with the event by signing up for one of the following event passes. We have lengthened the EXPO to include Sunday morning!