Typical exhibitors found at ISE sportsmen's shows are leading fishing and hunting gear manufacturers, fishing and hunting guides, adventure travel resorts and lodges from nearby the event and around the world. Outdoor sports companies participating in ISE marketing events sell their products and services to targeted, qualified and enthusiastic fishing, hunting and outdoor recreation consumers.

Hunting accessories, fishing tackle and gear, camping products, lodges, resorts, guiding and outfitting experts, boats, recreational vehicles, all-terrain vehicles, offroading vehicles (SUV, truck), auto after-market products and services, wildlife art, lifestyle furnishings, books, magazines, DVDs, and membership and information for outdoors-related clubs, groups and organizations local to the show.